Choose beauty and hair brands to suit your routine

Shopping for a favourite hair accessory or trying a new beauty tool? Browse Fashiongirl's beauty and hair brands by what you want to achieve, from a secure everyday ponytail to heatless waves or a more defined lash and brow look. Shopping by brand makes it easy to return to the products you love and compare options for your next purchase.

Hair accessories, brushes and heatless styling

Start with how you wear your hair. For ponytails and buns, focus on the hold and finish you prefer. For loose curls and waves, look at heatless styling options. If brushing is your priority, choose a tool designed for detangling.

• Invisibobble: Choose gentle, crease-free hair ties and accessories for everyday styling, especially when you like to switch between wearing your hair up and down.
• BLAX: Go for strong, transparent hair elastics when you want a secure style with a discreet finish.
• Curformer: Shop heatless curling tools for creating curls and waves without heat styling.
• Detangler: Browse brushes designed to work through knots and make detangling easier.

Beauty tools, lash and brow products, and organisers

Choose according to the part of your beauty routine you want to refresh. Application tools, tinting products and organisers serve different purposes, so start with what you'll actually use.

• LYXO: Find beauty tools and accessories to help with makeup application.
• Refectocil: Browse professional lash and brow tinting and styling products for a more defined look.
• SOHO: Shop practical beauty organisers and accessories to keep your dressing table tidy and your favourites within reach.

Check the product, not just the brand

Once you've chosen a brand, compare individual product descriptions for size, intended use and suitability. For tools and organisers, think about how they will fit into your routine and available space. For lash and brow products, read the usage instructions and check what is included before choosing.